Sales Gravy: Jeb Blount

The Four Types of Sales Objections Jeb Blount, the Author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No  does a deep dive into the four objections you face in sales. You'll learn techniques that you can use on your next sales call to skip past sales objections. On this episode, I have a conversation with Chris McDonough. He's a talented and successful sales leader at ZoomInfo. Chris and I talk about why it's stupid to avoid objections, how to reduce buyer resistance, how to manage your disruptive emotions in the face of objections, and techniques for skipping past objections. There's four key types of objections that we run into in sales. And they're not what you normally think about. So typically when we think about objections, we think about objections like, "I'm not interested," or "It costs too much," or "I've got to go talk to my boss." Those are the things we typically fixate on. But if you think about sales as a process, all the way from prospecting into clos