State Of Digital Publishing

Dr. Dave Chaffey, Co-founder Smart Insights, Digital strategist since 1997, Author, Consultant, Keynote speaker and Trainer, talks to your host Vahe Arabian of State of Digital Publishing. Smart Insights is a publisher and learning platform that assists marketers plan, manage and optimize their marketing using their guides. Dave Chaffey discusses ways that Smart Insights have adapted and executed their subscription marketing efforts, how they have built a sense of engagement and community, and also important steps to take to retain customers.  Support the show: https://www.stateofdigitalpublishing.com/slack-community/ See omnystudio.com/listener for privacy information.