Denise Wakeman

http://AdventuresInVisibility.com - Finding Visibility at the Intersection of PR and Social Media With the pervasive use of social media in business, you may be tempted to think that PR is dead or dying. Nothing could be further from the truth and you’d be wise to consider how you can add PR to your online visibility toolbox. After witnessing Joanne McCall at work on +Andrea Lee's recent book launch, I had to get her on Adventures in Visibility to talk about how “traditional” PR is being used in conjunction with social media to boost visibility and get real world media coverage.  On the show we discuss: ✓ The distinction between Publicity and Public Relations ✓ How Media has changed and what you need to understand ✓ How social media fits into the media equation ✓ What you need to consider when doing publicity outreach ✓ How Adventure fits into Joanne’s work! Watch the video: https://youtu.be/iBBSHFib73k Media insider and veteran publicist, Joanne McCall, knows how to capture the attention of national med