Denise Wakeman

http://AdventuresInVisibility.com | Email Marketing: Know Your Audience and What They Want with Stephan Hovnanian Today's email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a "batch and blast" mentality is the way to go. ~Stephan Hovnanian Email marketing is the most effective way to reach the people who have raised their hand and let you know they want to hear from you. Learn how you can create a relationship with and nurture your subscribers so they trust your message when it arrives in their inbox. And, that’s what Stephan and I will be exploring on this episode of Adventures in Visibility. On the show Stephan and I discuss: • Understanding of what your relationship with your subscribers, so you can plan your content strategy around them • Identify and nurture brand champions and your most engaged subscribers • How to set expectations up front so yo