Deliberate Freelancer

Today’s guest is Reggie Holmes, the owner and creative director of Enthuse Creative LLC, a branding and design firm based in Tysons, Virginia. Enthuse Creative is a strategic creative partner for businesses and organizations and specializes in brand-focused strategy consulting, brand design and brand management.   Reggie is also a graphic designer, but he’s a strategist first, with his clients and the projects he takes on.   Today, Reggie talks about how, even though he’s essentially a one-person business or a freelancer, he positions himself — and thinks like — an agency. He talks about how and why he embraced that mindset and what it allows him to do with his business.   Being a one-person agency means Reggie often works through partnering with other freelancers or one-person agencies. He sees these people as collaborators, not competitors. And this allows him to bid on larger projects, presenting as a team.   It’s also a mental thing — Reggie aspires to be a bigger agency one day and has found embracing th