Business & Burgers

Shark investor, brand consultant, motivational speaker, and author, Daymond John took the retail world by storm after launching FUBU with only $40 in start-up capital. This rags-to-riches journey wasn’t an overnight success story; Daymond persevered through a multitude of growing pains as he scaled his urban sportswear brand to a veritable fashion juggernaut. Never one to shy away from a new challenge, Daymond has invested in Bubba’s Boneless Ribs, a catering business featuring southern-style BBQ ribs made with patented food-processing method. Daymond discovered the mouth-watering ribs on an episode of ABC’s Shark Tank and has parlayed an appetizing new partnership with eminent fast-food brand, Carl’s Jr. Today, we devour a gourmet Carl’s Jr. Baby Back Rib Burger as Daymond brings Scott and Alan up to speed on his recent endeavors including InnerVation Lab and blueprint+co. Daymond teaches us how to break into an unfamiliar industry, surmount scaling issues with an inventory-dependent business model, build