Chuck Smith
Marketing Media Planning
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:29:32
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Sinopse
Buffy O'Connor, Media Director at The Yaffe Group and I discuss the importance of a media plan. It is not enough to simply decide to run ads. Where do your clients congregate and how to reach them. We discuss TV, radio and digital spots.
