Deliberate Freelancer

Today’s guest is Lynne Testoni, from Sydney, Australia. Lynne is an editor, journalist and content producer who’s worked in high-level editorial positions and as a freelancer for a range of corporate clients. She has been freelancing for only four years, and she specializes in a very specific niche of home design, interior design and food, writing both content marketing and journalism.   Lynne is also the co-host of the podcast The Content Byte, with Rachel Smith.   Lynne earned less than six figures as an employee and wanted to make sure she earned more as a freelancer. She hit the six-figure mark about a year and a half in. Each year she sets a financial goal and a “stretch goal,” and she has since hit her stretch goal every year.   She was inspired by Australian writer Lindy Alexander who writes The Freelancer’s Year blog and who made freelancing and earning six figures seem like achievable goals.   Lynne began to earn more money after she “niched down,” focusing on home interiors. People began to notice h