Ecommerce Excellence
Ciaran Vipond | Creating Memorable Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:26:04
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Sinopse
Ciaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran’s product it’s nostalgia, pride, and a sense of belonging.
