Bloomberg Businessweek
Edelman on Brand Trust
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:16:19
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Richard Edelman, CEO at Edelman, discusses his firm's Trust Barometer Special Report: Brand Trust. He says that consumers are paying close attention to whether or not brands are standing up for their personal values. Edelman also points out that this is a big moment for brands. Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
