Bloomberg Businessweek
Consumers Using Power to Demand Change
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:14:12
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Sinopse
Emily Heyward, Co-Founder and Chief Brand Officer at Red Antler, discusses how consumers expect more from brands and are choosing companies who make a difference. She also talks about her new book "Obsessed: Building a Brand People Love from Day One." Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
