Deliberate Freelancer

Today’s guest is Jessica Thiefels, an organic content marketer, which means she focuses on creating content and content strategies for clients—but doesn’t work with paid marketing and sales. Jessica now lives in Burlington, Vermont, after traveling for eight months last year with her husband. Jessica also has a new podcast called Mindset Reset Radio, which helps millennials get intentional in their life, business and career. Instagram has 1 billion users, and users tend to be very active. The primary age range is about 25–35. People are looking for content that showcases the most authentic part of your brand or business. It’s not about sharing other people’s content as much as on Twitter or Facebook. That personal touch allows people to forge deeper connections with potential clients, which builds brand loyalty. While Instagram was built for beautiful images and lends itself well to businesses like fashion and travel, other businesses and freelancers can do well on Instagram by creating their own graphics. Ho