Talking Business With Alan Kohler

Dr. King is a specialist Radiation Oncologist, founder of Tobacco Free Portfolios, a former elite swimmer and Team Doctor for the Australian Swimming Team. Social entrepreneur, movement maker and a globally renowned humanitarian on a mission to inspire and transform organisations into purpose driven and sustainable businesses. Some of the first patients Bronwyn cared for at Peter MacCallum Cancer Centre were suffering from lung cancer. However, while doing her best to treat these people, Bronwyn was unaware she was also supporting the global production of cigarettes. It was only during a meeting with a representative of her superannuation fund in 2010 that Bronwyn learned some of her money was flowing to tobacco companies through the default option of her superannuation fund. In the knowledge that many of her colleagues would be similarly unhappy with their unwitting investment in the tobacco industry, Bronwyn approached First State Super which had shortly before merged with Health Super. Following numerous m