Talking Business With Alan Kohler

In 2015, Olivia Carr, award-winning businesswoman and mother-of-two, couldn’t find high quality, stylish silk pillowcases online or in stores, no matter how hard she looked. Knowing the extensive hair and skin benefits of silk, and sensing a gap in the market, Olivia did what any smart entrepreneur would do; she fixed her dilemma by creating luxury silk company, ShhhSilk. Olivia counts social responsibility at the core of the ShhhSilk business. She discusses her business journey & shares some insights into her successful start-up story & the digital retail strategies that have worked for her brand.