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"If you've really identified who the EXACT CUTOUT for your business, your campaigns would get you better ROI." Target Audience is the most complex part of Marketing and the most important aspect, too. let's first understand why Target Audience Persona Is Important?  Marketing is a process in which the Product or service is actually defined or made for a segment of people, set of people or type/kind of people. These product or services are generally made to fill in the gaps and deliver the needs of certain kind of people. Now to reach out to the ACCURATE kind of people, you need to define who they are, and what's their Persona like?  Now, how do you define the Audience Persona? simple format but it needs real research. what's the gender? What's the Age Group? What are their paining areas? What are the other relevant products they consume? these products could be either the similar product or any upsell or cross product that goes with your product.  What is their location? what area is i