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It's Simple! but has gravity, too!...  Hey! thank you for being on our podcast, if you like it; please do share with people who must MUST listen to our Podcast.  The Audience Segments are:  Consumer Audience : The Audience who would ACTUALLY consume your product or service.  Decision Maker Audience : The Audience who would BUY the product or the service, who would pay for the product or the service.  Influencing Audience : The Audience whose Dialogue is a peace of Trust to Your Consumer or Decision Maker... The Influencing Audience could be the family member, friend, social figure, public figure...  if you're directing a Business already! try defining your Target Audience Segments and let us know in the comment section on how would it help your business on digital platforms? Massive Thanks!  Team 10x www.10xsolution.com --- Send in a voice message: https://anchor.fm/10xsolution/message