Founders And Funders

Producing too much of the wrong thing leads to cash problems and shuttered doors. Hingeto connects brands to new retail channels, solving one of the sector's chief problems. Subscribe to Founders and Funders on iTunes, TuneIn, Stitcher, Google Play, iHeartRADIO, and Android Podcast Players. Episode Summary On this episode, we’re talking to the co-founders of Hingeto, a tech company that's throwing a lifeline to brick-and-mortar retailers and indie merchandisers who struggle to compete with online shopping. Ismail Maiyegun and Leandrew Robinson created a B2B marketplace that gives retailers “superpowers to sell any product in the world,” they say, as well as the ability to get those products on their partner sites quickly. Maiyegun and Robinson's idea germinated at Y Combinator, where they started with a plan to help businesses efficiently produce limited runs of inventory. The idea evolved to help entrepreneurs increase distribution instead, and Hingeto has since attracted venture funding from Strawberry Cr