The Oyster With Lauren Kress

So many entrepreneurs talk about finding your "WHY?" but what do they mean by that, and why is it so important?  Starting a business isn't for everyone and asking yourself "what should I do with my life?" is the first step in thinking about the direction for yourself and your potential business.  The last thing you want is to be stuck working your arse off towards a goal that you actually, when it comes down to it, have no desire to achieve (!)  In this second episode I talk about the first step of starting your business and why your "WHY?" is so important. For me, the first step really boils down to thinking about it like this: if money wasn't an obstacle - if you had enough money guaranteed for the rest of your life - what would you do?  This is where the question "what should I do with my life?" needs to come from - from a place that is about your happiness not making a quick (or slow) buck.  Once you have your reason for starting a business you're able to set your business vision