The Oyster With Lauren Kress

Following on from episode 2 on why your "WHY" is so important, I delve into getting to know your audience in order to commercialise your passion.  My 3 practical tips for market research will help you get to know your audience - preferably before you even think about starting your business.  These are:  1. Find out if there is a market  First consider some broad, basic questions. I recommend using Josh Kaufman's market research checklist from the Personal MBA you can access online here 2. Blog about it first Experiment with content to start building an audience.  I recommend reading Austin Kleon's book Show Your Work to understand more about how sharing what you're doing with the world will help you build an audience and iterate your work.   3. Know what results your audience value What results do your audience want that you can offer? A great book to read to understand the power of a audience + results-driven approach to marketing is Absolute Value by Itamar Simonson &