The Oyster With Lauren Kress

In this double-episode we're talking about how to demonstrate the value your business creates with a meaningful and memorable story.  We explore the core human drivers and motivations behind consumer behaviour and look at the tools that can help you craft your copy.  Tonight's question for our viewers and listeners is: What are you going to use to start telling the story of your business?  Please share your thoughts below along with any suggestions you have for telling your customers about who you are.  The 3 books I shared with you tonight (in order) are:  1. Braving the Wilderness by Brene Brown  2. The Lean Startup by Eric Ries  3. Creativity Inc. by Ed Catmull