Behind The Backline

It seems like everywhere you look these days there’s another music streaming service or music discovery tool that caters only to popular mainstream music, including Spotify and Pandora.  But did you realize that by focusing on only this music demographic those services only really represent and promote the top 10% (or less) of music on the planet?  Where can you discover the other 90% of music?!   Live Undiscovered Music, or LÜM, hopes to change all that. Starting in August of 2018, bands and fans will get the chance to experience a much larger catalog of music than you will ever find on Spotify, Pandora or even SoundCloud.  This streaming service will come built into a new kind of music-focused social media platform that will allow fans to discover, share and rate new music that is truly new and “undiscovered”.   For those of us who are old enough to remember the good ol’ days of MySpace, you might argue (as I did in this episode) that a music streaming service coupled with a social media platform has alread