Behind The Backline

Let’s face it: online retail store options are pretty cut and dry. Predictable discounts and sales. The same standard website design and layout. The same old shopping cart experience (unless you’re Amazon).  And most online music gear stores aren’t much different.  But there’s one online store that hopes to change all that. Less than a year old, Capital Music Gear is hoping to bring a couple of unique and welcome disrupting features to the online music store: heart and help. Let me explain. HEART  Capital Music Gear (CMG) is built with nonprofit music organizations in mind.  Every sale on their site gives 1% to the music non-profit of your choice, assuming that organization is registered with CMG and listed on their site’s checkout process as an option.   You also have the option to write-in a non-profit you think should benefit and CMG will attempt to reach out and connect with that organization. Last, if you don’t have a preference, you can let CMG decide which nonprofit your