Talking Business With Alan Kohler

Sam is a professional negotiator - the only female in Australia to have even made it onto the consideration list for the Police Negotiator's course. She was the Head of Partnerships and Sponsorship at Telstra for 15 years and is now a gun for hire - companies hire her to negotiate all kinds of things, but primarily things relating to marketing. She has just released a book called I Love Negotiating, as well as launching an online course called Negotiation Fundamentals. She sees negotiation is a critical business skill, but it's one that is rarely taught. Sam could share some basics on how to run a smooth and successful negotiation, as well as tips on how to ask for things the right way to maximise your chances of success. She enjoys solving business problems from the outside in, focused on Negotiation strategies, go-to-market strategies & growth strategies.