Deliberate Freelancer

Today’s guest is Andrena Sawyer, president of P.E.R.K. Consulting, an advisory firm for small to mid-sized nonprofits and businesses. Andrena works actively to mobilize and empower others—and that is exactly what she does in this episode. Andrena walks us through how to set better goals for our business, using the SMART formula. But she goes deeper than that, providing brilliant advice on how we should be setting a vision for our business. And she explains why we should focus more time on our business, not just providing services to clients nonstop. DELIBERATE FREELANCER SHOW NOTES Hear how Andrena went from law school to being an entrepreneur. When Andrena launched P.E.R.K. Consulting she still had a full-time job, but she quickly realized her energy was being split. She knew she had to commit full-time to consulting in order to make it work. If we learned anything at all about goal setting, we probably learned a linear approach. But Andrena recommends a circular approach, which starts first with an assessme