Deliberate Freelancer

Today’s guest is Phaedra Brotherton, a career branding and job search coach in the Washington, D.C., area. She helps mid-career and executive professionals who work at nonprofits transition into more satisfying jobs or new careers. She offers career coaching, resume writing, LinkedIn profile writing, and job search coaching services. Phaedra is certified as both a career coach and a professional resume writer. In this episode Phaedra shares tactical tips on how we, as freelance business owners, can optimize our LinkedIn profiles, find potential clients, and learn how to better network on LinkedIn. Learn how going to a conference led Phaedra down a new career path. Phaedra shares why it’s important for freelancers and solopreneurs to be active on LinkedIn. For one thing, potential clients find us often through a Google search, and your LinkedIn profile is often one of the top search results. You need to start by optimizing your LinkedIn profile. This means being clear on what services you provide and who your