Deliberate Freelancer

Today’s guest is Jessica Kupferman, co-founder of She Podcasts (the podcast, the brand and the live event). She Podcasts has an incredible community, primarily through an awesome female-only Facebook group. The She Podcasts brand currently supports over 13,000 female podcasters and has a digital marketing reach of over 50,000 content creators. And October 11–13 in Atlanta, for the first time, She Podcasts is becoming a conference: She Podcasts LIVE, which was funded through Kickstarter. Jessica talks about how she got started in podcasting around 2013—when very few women were podcasting and especially not about entrepreneurial topics. As her then-podcast, Lady Business Radio, became popular, she was getting pitched a lot of guests and saying yes to many of them. Then, she realized her show was becoming an opportunity for guests to use her show for their gain, but she wasn’t having the conversations she wanted. She decided to let that show go and focus on She Podcasts. Jessica talks about how she met Elsie Esc