Social Innovation Asia

 What can a picture of eggs reveal about Indonesian beauty? What can an image of megaphone diplomacy tell you about family relationships? In this episode of the Social Innovation Asia podcast, Michael Waitze and Daniel McFarlane talk with Neil Gains, who is the owner of TapestryWorks and helps clients decode people and culture to help them better connect with the emotions that drive behaviour. He brings a breadth and depth of experience to the conversation after decades of work in research across the world including almost 20 years in Asia. He makes a valuable contribution to the podcast by providing an innovative visual approach to understanding people and the emotional drivers of social and behavioural change.  In a playful conversation, Neil gets Michael to reveal his own motivations and character using pictures. Neil explains how visual approaches help reveal unconscious motivations by tapping into our brain’s powerful visual memory. They discuss how familiarity and recognition give a simpler