Nonprofit Jenni Show

“Grassroots marketing” refers to any type of free or inexpensive marketing tactic. So many nonprofit professionals have become obsessed with learning about the newest SEO algorithms and digital marketing tools that it may be helpful to be reminded that some situations really require face-to-face relationships. In this episode, get inspired by examples of nonprofit grassroots marketing campaigns which have been successful in attracting new clients, donors, and volunteers. Here are just a few of the stories you’ll hear about movements fueled by grassroots marketing: A small community festival in Sandy Springs, Georgia capitalizes on political and social trends The “Wear Red for Women” campaign hosted by the American Heart Association in Atlanta involves competing media outlets and public figures The YWCA in Middle Tennessee discreetly helps women who may be in violent relationships A small nonprofit in West Nashville convinces volunteers to pick up trash outdoors in triple digit temperatures Our guests this e