Honors Class

Just as our perceptions color our beliefs in the Halo Effect, so too does the Devil Effect hold true: If we discover a not-good trait in someone, we assume the person is bad through and through. If you write about an employee who’s perpetually late, for example, readers are likely to assume that he has […] The post #6 Red Herrings: Using Human Nature—the Devil Effect appeared first on Jane Cleland.