Improving Customer Experience
Why Internal Branding is Central to Customer Experience Management
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:04:08
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Sinopse
Why is it that only 12% of customers judge specific leading suppliers as extremely customer-centric? Internal branding is a multi-faceted cultural journey guiding everyone company-wide in managing their personal impact on customer experience. From the blog Customer Experience Optimization: Delivering Your Brand Promise http://clearaction.biz/blog. (4:09)
