Talking Business With Alan Kohler

‘Provenir’ is an award-winning ag-tech disruptor that aims to eliminate live cattle transport prior to processing. Its on-farm processing technology is designed to improve animal welfare, progress sustainable farming practices, and guarantee full traceability, provenance and exceptional meat quality. Currently every cut of Australian beef is processed in a static abattoir. The consolidation of abattoirs in recent times has required livestock to be transported over longer distances to the processors. The effect of live transport can reduce yield, increase animal stress and consequently have a negative effect meat quality.  Chris discusses Provenir's story and motivation and the values that drive the Company and its design for high animal welfare and sustainable farming practices.