Pam Perry, Pr Coach

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Hear Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert talk about the “zen” of social media marketing.