Brick & Data

EP 36: AR Goes BOOM

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Sinopse

Augmented Reality is about to explode in retail. Downsizing the store in ways we never expected. Automation is coming and it can't be stopped. ---- Augmented Reality is about to explode in retail AR is the key to connecting the physical world with digital. And, AR has already been in our daily lives in the form of Snapchat and Pokemon Go. So, we have already been trained. The introduction of Apple’s ARkit, a developer platform for augmented reality, and the subsequent launch of iOS 11, which hosts it, has paved the way on iPhones and iPads. Google’s ARcore meanwhile, brings the same to Android. This is very much like a modernized catalog. The forecast is for 900 million AR-enabled smartphones by the end of 2018, according to consulting firm Digi-Capital. https://www.forbes.com/sites/rachelarthur/2017/10/31/augmented-reality-is-set-to-transform-fashion-and-retail/#460752363151 Downsizing the Store Hudson’s Bay, said Tuesday that it was selling off the flagship Lord & Taylor (676K Sq Ft) store to WeWork, a