Brick & Data

Who won Black Friday and Cyber Monday? The shifting state of fashion in 2018. Weirdest news of the week in retail (involves Unicorns). ---- Who won Black Friday and Cyber Monday? Winners: Best Buy According to data from QSR International, Best Buy was tagged the most in tweets categorized as "very positive," and it overall had the most successful advertising campaign of 15 brands studied. That's likely because the retailer took a different strategy this year — veering away from pushing a sense of urgency in its advertising language with phrases like "sale ends soon," "limited time" or "one day only." Instead, the retailer opted for more helpful messaging about free shipping and financing options. Amazon (duh) Mobile - According to Adobe's estimates, mobile drove 54% of visits and 37% of digital revenue. Conversions have been a tough battle for retailers in the past, but they showed progress, with rates up 16.5% for smartphones and 13% for tablets from the year-ago period. Small retailers - According to Adobe