Wp Elevation Wordpress Business Podcast

Watch the video of this podcast here. When Brian Gardner began his entrepreneurial journey he never thought productizing development is what he would end up doing! But it has become the cornerstone of his work. He says at the beginning of his journey he was new to WordPress. He noticed everyone was doing free themes, and there was no premium theme market.At the time he was just trying to freelance because he loved the idea of blogging and had begun to really like the design world. One day he did a freelance theme project for a client who didn't like it, the project was too forward-thinking!Naturally, Brian was upset that his client wasn't happy with the product. But, on a whim, he asked the followers of his blog if they would buy it, and they snatched it up! They loved it and within months Brian had generated upwards of $40k. And he realized he was on to something, he saw an opportunity for commoditization. That was the start of his Revolution theme and the start of his journey.When asked how to start product