Wp Elevation Wordpress Business Podcast

Watch the video of this podcast here. Have you ever noticed the same ad popping up on different sites while you’re surfing the web? That’s a form of retargeting, and it can be highly lucrative when done properly. An expert on that subject and all things pay-per-click (PPC) is Mike Rhodes. Mike is a PPC and AdWords specialist and the founder of Web Savvy, a done-for-you digital marketing services agency. He joins us to talk about the three steps to properly using Google’s display network and more on today’s edition of WP Elevation! Mike Rhodes has been in the PPC and AdWords space since 2004 and has grown from a one-man shop to a team over a dozen people. He credits that team and the culture they’ve created to the tremendous growth they’ve seen over the last decade. One of the things they’ve learned to do so well is using Google’s display network. I asked Mike to share his insights on using that network with a lead gen system that is working. He said there are tw