Wp Elevation Wordpress Business Podcast

Watch the video of this podcast here. Lee is a self-confessed serial entrepreneur who came to WordPress in version 0.9! He hosts the successful WP Innovator podcast and runs Event Engine - a business building WordPress websites for event organisers - as well as Angled Crown, working with design agencies who need help building their designs into WordPress themes. Troy considers Lee to be well qualified for the job of generating leads for their faux online business, so he hands him the baton and asks what Lee intends to do first. 1) Define who you are targeting Lee explains that the first thing you need to do is establish the exact type of client you want to reach and decide what their problem is (the problem that you are going to solve for them). The best way to do this is by setting up a ‘perfect client avatar’. In the case of Troy and Lee’s faux business, they introduce us to Mary, the new perfect client. By creating a narrative around your perfect client, you’ll better understand w