Wp Elevation Wordpress Business Podcast

Watch the video of this podcast here. After graduating from University with degrees in both commerce and clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, then headed into the world of advertising. He positioned himself as an expert by writing a book (“The Advertising Effect - How to Change Behaviour”) and landing some TV appearances. When Troy asked him if he needed to overcome any self-doubt in order to do this, Adam replied that surprisingly, he had no problems with it. He believes that being different is sometimes better than being right. And that people often want to hear a new or different opinion to break through all the noise out there. And luckily, Adam claims to have both an opinion and a voice! Ten years ago, it dawned on him that both psychology and advertising are in the business of changing behaviour. He has fascinated by this and wanted to explore it further. Adam explains that he has a love/hate relationship with consumerism. He