Wp Elevation Wordpress Business Podcast

Watch the video of this podcast here. The first thing Gin asks Ian is why should we livestream on Facebook? Why will it benefit our business and our audience? Ian says everyone needs to come up with their own why, and not just because lots of people are doing it and it's the "hot" thing to do right now! First and foremost understand live video is a more intimate platform between you and your audience, there's more of a connection there. Live video brings back the human interaction and authenticity, something many are missing in today’s digital age. Live video allows you to be more authentic, to share your thoughts and show how you work behind the scenes. This medium creates empathy, authenticity, and human connection through interaction. Gin also asked Ian if this medium is for everyone. Surprisingly, Ian responded with a no! However, he goes on to say it's probably for more people than we think! We all can come up with a lot of excuses about why not to do it, but it's worth considering as an option bec