Wp Elevation Wordpress Business Podcast

Episode #151 - The Future of SEO with Stephan Spencer

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Sinopse

Watch the video podcast here. Writing "The Art of SEO" Stephan is best known for the Bible on SEO “The Art of SEO”  which is currently in its third edition. The book came about because he was sharing his knowledge at the conference "SMX Advance". He believes that what you put out into the universe you get back so he gave away some of his best tips. Everyone in the SEO industry was there including Rand Fishkin (the founder of Moz) and three weeks later Rand approached Stephan in the speaker room and gave him a hug! They had a great conversation and decided to write a book together. He had never written a book before, but there were four co-authors for the first and second edition. Having four authors was tricky because the voice needed to be consistent so they hired a ghost editor to ensure that it was written all in the same style. Why SEO? Stephan was studying for a PhD in chemistry but had always had an interest in programming and creating websites. In 1994 when web development wa