Wp Elevation Wordpress Business Podcast

Watch the video podcast here. Jurgen's StoryJurgen's journey is quite an interesting one. He started off with 27 years of experience in corporate marketing and enjoyed both the challenges and being able to work his way up. However, in the last few years, things changed - he is driven by serving his clients and the company that he was working for wasn’t putting an emphasis on relationships and he didn't want to be a part of something that wasn't in line with his values. Jurgen went off on his own and started a business which he initially thought would be a marketing and business consultancy (because that was his background). However, he soon came to realise that his marketing was based on corporate experience which didn’t work well with small business. The Global Financial Crises also got in the way at the time and people were cutting back on marketing expenses. Jurgen realised that in those meetings people would often tell him that they needed websites. Aha! Lightbulb moment! Jurgen decided to fig