Wp Elevation Wordpress Business Podcast

Watch the video podcast here. A Bit of BackgroundMost notably John Jantsch is the founder of Duct Tape Marketing. It’s the name of a podcast, a blog and a book but essentially it is a marketing system. John started his own marketing consultancy about 20 years ago and loved working with small business owners. However, the difficulty was that small businesses usually have no budget and a short attention span. So he decided to create a system to overcome this problem. It's actually really hard to buy marketing services these days. Everyone is selling a piece of the puzzle, including Google. The fact that this was a full strategy at a fixed cost was pretty remarkable. Before John wrote the book, he was a practising consultant. He was selling the Duct Tape Marketing methodology as an online course and it was doing so well that he had people approach him to ask when he was going to write the book. It had been on his mind to do this but it took someone to say, "here is the money and a deadline" to gi