Wp Elevation Wordpress Business Podcast

Watch the video of this podcast here. Introducing Jasmine AndrewsJasmine launched her business (now dubbed Brain Candy Consulting) back in 2011, around the time her first child was born. She didn’t have much experience inside of WordPress aside from personal projects she used it for, but she was able to leverage it in one of her first major projects. Her Big BreakJasmine’s first client (a referral from her technical writing days) wanted help updating a book and converting it to Kindle format. She then turned her attention to boosting sales of it on their website. At the time, customers were only able to purchase one book per session, which, as you can imagine, can be detrimental to the user experience and to the company’s conversion rates. Jasmine knew there had to be a better solution, so she taught herself how to use WooCommerce and PHP. Although she was nervous that she didn’t know what she was doing, the results of her work proved otherwise. At launch, the website (which now had a