Mashtalk

If you did some online shopping this holiday season, chances are you bought something from Amazon. And if you did, you certainly saw a splash ad for the company's own devices, including one for the Fire TV Stick, whose price was slashed from the regular $39.99 to just $24.99. I know I did. And when I saw the ad for the 17th or 18th time, even though I wasn't planning to buy the Stick (I already had a first-gen device, which lacks Alexa integration), I found myself clicking "Add to Cart."   I wasn't the only one. Amazon says its customer bought 2.7x times as many Fire TV Sticks over the Black Friday shopping period than it did over the same period last year. It also claimed to have sold "millions" of Alexa-compatible devices.   That's impressive. It also might make you wonder: How can any other purveyor of video streaming devices compete? Apple didn't help itself when it decided to offer its Apple TV 4K at a prohibitive price point, starting at $179. To be fair, the Apple TV 4K more directly c