Fohr Ground

In our third episode, host Tim Jeffreys talks with Jovel Roystan, menswear influencer based in New York City. He started his career as a buyer at Macy’s before moving to ASOS as a Social Media Executive for three years.While working in corporate jobs, he managed to start, grow, and maintain quite a following. Just few months ago, he made the leap to being an influencer full-time—a goal of his since 2012.In this episode, they have a wide ranging conversation: from Jovel’s Tumblr days in 2010 to the moment he knew he would pursue influencer work full-time. It’s a story of humble beginnings and figuring out how to make a $5 shirt look cool.