Bootstrap Hawaii

In this episode, I talk about what we did wrong so far with Lesson Underground, what we did right, and most importantly what I'm going to start doing now. Cutting to the chase, we did a lot wrong, but the root cause of it all boils down to one thing. Laziness. Specifically due to having money to spend on this project. In the past, we never had much money so we would be forced to figure out how to do things in the most cost efficient way. Now that UU is doing well, we got really lazy with a bunch of things and kind of threw money at problems which lead to extremely sloppy execution on our end. Here is just some of the unspeakable and embarrassing things we did / did not do We assumed product / market fit due to the small traction we had with a similar but not exact product within Ukulele Underground. We failed to validate the delivery method of the solution (skype lessons) We failed to validate the pricing of lessons with customers before launch and set expectations with customers properly We failed t