Ponderings From The Perch

Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice."  In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years. Want a sneak peek? Here's the overview of the tips!1. Stop selling so hard. Learn about Priscilla's Rule of 15, which lays out a balanced framework for social posting that integrates sales without being annoying.2. Stop treating social media like an afterthought. Short form content is an art form unto itself, and shouldn't be approached haphazardly, or shoved off on the nearest administrative assistant. 3. Stop pretending that "content" equals "blogging." Google looks at more than just the blog to determine your site's authority - think video and audio - and expand your content landscape. [ 3a. If it's not an importan