Rust Belt Startup

This is it! We’re sticking a fork in season 1 of Rust Belt Startup. Today is a bit of a throwback episode. It’s a conversation that I had in front of a live audience in Utica, NY with Hugette Montesinos. Hugette is the founder of Disfunkshion Magazine - which is way more than a magazine at this point and has turn into a lifestyle brand, consultancy, digital services and more. She’s an Instagram guru and has grown her following organically to over a quarter-MILLION engaged followers. In this conversation we talk about her journey as a solo-preneur through building her team and launching the first issue of a magazine. How did she get distribution? How did she get her first customers? How does the brand evolve? Then we get tactical and spend a lot of time on how you can grow your Instagram the RIGHT way. We take questions from the audience and you’ll get real-world advice that you can apply to your social media profiles.  You can learn more about Hugette at the Disfunkshion Magazine website or follow her on