Madison & Culture
NBCU Chairman Linda Yaccarino - What's Next for TV?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:49:26
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Sinopse
Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal has been a pioneer in cross-platform media, seeing profits into the billions of dollars. Looking at reallocation, ad tech, and TV binges, she delves deep into what makes sense, what makes money, and what’s on its way out.
