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Whenever I run Facebook ads, I choose the “Boost Post” or “Page Post Engagement” campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you’re bidding on the CPC, which paradoxically often winds up in a higher CPC on your … Continued The post Facebook Ads Optimization — How To Optimize Facebook Ads For… appeared first on Till Boadella.